A9 / A10
AMAZON SEOAmazon's search algorithm. It decides, based on relevance and likelihood of a sale, which products appear at the top.
Open term →A+ Content
CONTENTEnhanced product description with images and modules for brand-registered sellers.
Open term →ACoS
ADVERTISINGAdvertising spend relative to ad-driven revenue – only part of the truth.
Open term →ASIN
BASICSThe unique ten-character product number on Amazon.
Open term →Amazon Attribution
EXTERNAL TRAFFICShows which external clicks lead to Amazon sales – the basis for the Brand Referral Bonus.
Open term →Backend-Keywords
AMAZON SEOSearch terms in Seller Central that customers never see – but the algorithm does.
Open term →Brand Registry
BASICSAmazon's brand register – a requirement for A+ Content, Brand Store and Vine.
Open term →Brand Store
CONTENTYour own branded shop within Amazon – with no third-party advertising.
Open term →Browse Node
AMAZON SEOAmazon's category tree – determines filter visibility and bestseller badges.
Open term →Buybox
BASICSThe add-to-basket field. Without it, you barely sell a thing.
Open term →Conversions API
TRACKINGServer-side tracking – more reliable than browser-only pixels.
Open term →CPO / CAC
ADVERTISINGCost per order or new customer – more relevant than the cost per click.
Open term →FBA
LOGISTICSFulfilment by Amazon: storage, delivery and returns handled by Amazon.
Open term →FBM
LOGISTICSFulfilment by Merchant: you ship yourself – more control, no automatic Prime.
Open term →FBO
LOGISTICSFulfilment by Onfidence: we run your entire Amazon operation.
Open term →GEO / Agent-SEO
AIOptimisation so that AI search engines recommend your products.
Open term →Honeymoon-Phase
LAUNCHAmazon's testing window for new products – a one-off chance at launch.
Open term →Listing
BASICSThe product page: title, images, bullets, description and backend data.
Open term →llms.txt
AIA signpost file for AI crawlers – the equivalent of robots.txt.
Open term →Mirakl
MARKETPLACESThe software behind many seller marketplaces – one principle, many platforms.
Open term →PIM
SYSTEMSA central source for all product data that feeds every channel.
Open term →PPC
ADVERTISINGPay per Click: you only pay when someone clicks your ad.
Open term →Remission
LOGISTICSRemoving stock from the Amazon warehouse – to avoid long-term storage fees.
Open term →Repricer
SYSTEMSAutomatic price adjustment within your limits – holds the Buybox.
Open term →ROAS
ADVERTISINGRevenue per pound of advertising spend – the benchmark across all channels.
Open term →Sponsored Products
ADVERTISINGThe most common Amazon advertising format – ads for individual products.
Open term →Sponsored Brands
ADVERTISINGA brand ad with logo and headline above the search results.
Open term →TACoS
ADVERTISINGAdvertising spend relative to total revenue – the most honest advertising metric.
Open term →Vine
LAUNCHAmazon's review programme – a legitimate route to your first reviews.
Open term →From definition to implementation.
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