Performance across every relevant channel.
We combine paid reach and organic visibility into one coherent whole.
Facebook & Instagram Ads for reach, retargeting and sales.
Search, Shopping and Display campaigns exactly when people are searching.
Sustainable organic visibility in Google Search.
Win back visitors who haven't bought yet.
Clean tracking as the basis for honest, reliable figures.
Transparent analysis – you always know what your budget delivers.
Meta Ads: spark demand before people search.
On Facebook and Instagram you reach customers who don't yet know they need your product. We build creatives that stop the scroll, continuously test hooks and audiences – and scale what provably sells. Retargeting brings back cart abandoners and shop visitors.
TikTok, Pinterest & Snapchat: advertise where your audience scrolls.
Every platform has its own language – and its own audience. We produce native creatives per channel and test where your product wins customers most cheaply.
Young, purchase-happy audiences – Spark Ads & TikTok Shop included.
Ready-to-buy users with a plan – strong for Home, DIY, Food & Lifestyle.
Gen Z & young millennials – low CPMs, little competition.
Google Ads: be there when people search.
People who search on Google want to buy. With Search, Shopping and Performance Max campaigns we capture active demand – with clean conversion tracking, a well-maintained product feed and bids that follow your margin rather than clicks.
Visibility that lasts – even without an advertising budget.
Ads work instantly, organic rankings work for the long term. We build your Google visibility systematically: technical SEO, content matched to search intent and clean internal linking. And because AI search keeps growing in importance, we optimise for ChatGPT & co. at the same time – keyword GEO / Agent-SEO.
Every pound accounted for.
Performance marketing without clean tracking is flying blind. We set up measurement first – only then does the budget start.
Conversions API & GA4 rather than just a browser pixel – reliable data despite ad blockers and iOS restrictions, implemented GDPR-compliantly.
Meta, Google and shop revenue in one view. You always see what your budget delivers – without fiddling in Excel.
We report ROAS, CPO and new-customer share – not reach and likes. If something isn't working, we tell you first.
How we run your marketing.
We define audiences, channels and clear, measurable goals.
Accounts, pixel and tracking are set up cleanly.
We launch targeted campaigns on the right channels.
Ongoing optimisation for ROAS – transparently documented.
Performance marketing: Meta Ads, Google Ads & SEO.
Visibility beyond Amazon plays a big part in your success. With performance marketing we meet your audience where they search and scroll – via Meta Ads (Facebook & Instagram), Google Ads and sustainable Google SEO. All measurable, transparent and geared towards a strong ROAS.
Full-funnel instead of isolated campaigns
Most ad accounts fail not because of the platform but because of the strategy: everything is bet on purchase campaigns while attention and trust are missing. We build the complete funnel – reach via TikTok, Meta and Pinterest, demand capture via Google, retargeting across all channels. That way each campaign feeds into the next instead of burning budget in isolation.
Creatives decide – not bids
On social platforms the creative accounts for up to 80% of performance. That's why we test systematically: several hooks, formats and messages per product, weekly analysis, scale the winners. With AI-assisted production we keep the cost per creative low – leaving budget for testing.
What budget does performance marketing need?
Less than many people think – but enough to learn. During the test phase the algorithm needs data to find your buyers; after that, what works gets scaled. We deliberately start lean, define clear stop criteria and only increase the budget once the figures justify it. Your budget goes into ads, not into agency overhead.
Paid reach with Meta and Google
Meta Ads are excellent for reach, retargeting and impulse purchases, while Google Ads capture active demand in search. Combined, we cover the entire customer journey – from first awareness to purchase.
Google SEO for sustainable visibility
Paid ads work instantly, organic rankings work long-term. With Google SEO we build sustainable visibility that brings traffic even when no advertising budget is running – the ideal complement to your campaigns.
Frequently asked questions about performance marketing.
Which channels does performance marketing cover?
How do you measure success?
What does external traffic do for Amazon?
Is Google SEO worth it alongside ads?
The key terms explained briefly.
Return on Ad Spend: revenue per pound of advertising spend. The central metric we let ourselves be measured by.
Cost per order or new customer. What matters is the ratio to margin and customer value – not the cost per click.
Cost per 1,000 impressions and click-through rate – the early indicators of whether a creative is working.
Ads for people who already know you: shop visitors, cart abandoners, existing customers. Usually the most profitable part of the account.
Server-side tracking straight from the shop to Meta & co. – reliable data despite ad blockers and iOS restrictions.
Measures which external campaigns lead to Amazon sales – including the Brand Referral Bonus. More on our PPC-Seite.
Get more reach.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.