Sellercore – our own AI for Amazon Ads | Onfidence
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In-house development from Britain

We write our own AI. And it works for you.

Most agencies buy their software in. We build ours. Sellercore runs Amazon campaigns around the clock, adjusts bids in real time and spots trends before they show up in any weekly report.

Sellercore LIVE
1.284
BIDS TODAY
12,4 %
TACoS
4,8×
ROAS
Bid raised · "linseed oil organic"+ £0.12
Bid lowered · "oil cheap"− £0.08
Set as negative · "oil used"0 Sales
Keyword harvested → performance campaign
24/7 active
Why our own software

Whoever builds their own tool can also adapt it.

Off-the-shelf tools force you into their logic. When your account needs a special rule – a season, a margin, a product group – we build it in. Usually within the same week.

AGENCY WITH OFF-THE-SHELF TOOL
Checked once a week – in between it runs blind Special requests? "Sorry, our tool can't do that" You help pay the licence fees – without even knowing it Every client gets the same standard logic
ONFIDENCE WITH SELLERCORE
Active around the clock – at night and at weekends too Need a special rule? We program it No third-party licences on your invoice Logic adjustable per account – your margin, your rules
What Sellercore can do

Six modules. One agent that runs them.

Ads, prices, content, stock and product data all mesh together in Sellercore – coordinated by an AI agent that thinks along around the clock and only asks you when a decision is genuinely needed.

Ads Optimiser Repricer Images & A+ with AI Inventory management PIM-System Our own AI agent
Modul 01

Ads optimiser: bids that never sleep.

Every keyword has its bid continually fine-tuned – depending on time of day, competition and conversion. What converts gets harvested; what eats budget gets excluded.

Bid adjustment in real time instead of once a week Keyword harvesting from auto into performance campaigns Negative keywords before they cost you budget Time-of-day control based on real buying behaviour
Ads OptimiserLIVE
4,8×
ROAS
12,4 %
TACoS
1.284
AKTIONEN
"linseed oil organic" · CVR 8.2%+ £0.12
"oil cheap" · ACoS 82%− £0.08
Keyword harvested → Performance
Next run in 14 min.Auto-Modus →
24/7 active
Modul 02

Repricer: hold the Buybox, protect your margin.

The repricer watches your competition around the clock and keeps your price within the range you set. Never below your floor – but always keen enough for the Buybox.

Price limits based on your margin, not on gut feeling Buybox monitoring per ASIN Reacts in minutes, not the next day An alert if the Buybox tips anyway
RepricerACTIVE
Linseed oil 500 ml · B08XYZ
Price range £18.90 – £26.90
£22.40
▲ £0.30
You · Prime£22.40BUYBOX
Competitor A£22.70
Competitor B£23.90
Buybox share (30 days)98 %
Margin protected
Modul 03

Images & A+ content with AI.

Product images, infographics and A+ modules are created with AI in minutes rather than weeks – and in several languages at once for every marketplace. Sign-off always stays with you.

Main images & infographics AI-generated A+ modules that match the brand Multilingual for every marketplace Nothing goes live without your sign-off
Content Studio · AIGENERATED
MAIN IMAGE
INFOGRAPHIC
A+ CONTENT · MODUL 3
Cold-pressed in our own oil mill
DEENFRITES
In minutes rather than weeks
Modul 04

Stock management with lead time.

Sellercore works out your days of cover per SKU from sell-through and delivery times – and gets in touch while there's still time to act. Including a specific quantity suggestion and delivery date.

Days of cover per SKU instead of plain unit counts A warning with lead time, not when you hit zero Reorder suggestion with quantity & date Avoids long-term storage fees
Inventory managementACTIVE
Linseed oil 500 ml42 days of cover
Hemp oil 250 ml11 days of cover
Pumpkin seed oil67 days of cover
Restock needed: hemp oil 250 ml
Suggestion: deliver 840 units by 12/08
Out of stock, last 12 months0
Never sold out again
Modul 05

PIM: product data in one place.

One record per product – pushed out to Amazon, Shopify, Kaufland, OTTO and more. Change one detail and it's up to date everywhere. No more Excel lists in five versions.

One source for every channel Attributes, variants & media maintained centrally Automatic sync with every marketplace Missing required fields are flagged
PIM · Product data1 SOURCE
Linseed oil 500 ml
SKU-LEI-500 · 24 attributes
✓ COMPLETE
Amazon
Shopify
Kaufland
OTTO · sync
Maintain once, up to date everywhere4 channels
No more Excel lists
Modul 06

The agent that holds it all together.

Above all the modules runs our own AI agent: it continually checks every area, acts on its own wherever the rules apply – and only puts in front of you what genuinely needs a human decision.

Coordinates all six modules Acts independently within the agreed scope Escalates to us when a decision is needed A daily summary in plain English
Sellercore AgentLIVE
Checking 6 modules · 3,412 data points
Ads: 1,284 bids adjusted
Repricer: Buybox held on 3 ASINs
Stock: hemp oil critical → team notified
Content: 4 images created for launch
Next run: 06:00
SUMMARY FOR AMER
"Everything's in good shape. One point needs your decision: reordering hemp oil."
Human decides
How you get Sellercore

Included – no extra licence.

Sellercore isn't a product we sell you on top. It's our tool – and when we look after your account, it works for you. No surcharge, no setup fee, no minimum term.

Part of every PPC-Management and every FBO-Projekts Onboarding in under a week You keep full access to your account at all times Runs on all Amazon marketplaces
Free initial call →
Onboarding process
1Grant access to the advertising accountDay 1
2Sellercore analyses your historyDay 2
3Set rules & goals togetherDay 3
Sellercore is running – 24/7Day 5
Not our only project

We build software because we need it ourselves.

Alongside Sellercore we're building further products of our own – from AI tools to apps. It's exactly this know-how that goes into every automationwe deliver for you.

View our own projects →
Free initial call

Get more out of your advertising budget.

Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.

Amer, founder of Onfidence
You speak to me directly.
Amer · founder of Onfidence – no call centre, no ticketing system.
How it works
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You get in touch
Form, phone or email – whichever suits you.
2
We look at your situation
A quick look at your account, products and competitors.
3
An honest assessment
Even when we are not the right partner for you.
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