No waffle – just what you really need.
We write the newsletter straight from our day-to-day agency work: whatever we come across in client projects this week lands in your inbox on Sunday.
Fee changes, new programmes, policies – we explain what's changing and whether you need to act.
Concrete steps for better rankings and more efficient campaigns – tested in real accounts, not in theory.
Which tools and workflows really save time – and which are just hype.
Kaufland, OTTO, Zalando, Shopify: where the effort pays off right now and where it doesn't.
Benchmarks, conversion figures and metrics from over 30,000 managed listings.
What we see again and again in account checks – so it doesn't happen to you.
Here's what you've missed so far.
A look at past issues – so you know what to expect.
Seasonal search volumes, holiday periods, stock levels – and what you can do about it.
Responsible person, warnings, manufacturer details – a checklist to tick off.
ChatGPT & Perplexity as shopping advisers – the first real-world test with actual products.
Always laid out the same way – so you get through it fast.
Four fixed blocks, in the same order every week. You know straight away where to find what interests you – and you can skip the rest.
The right information at the right time changes your numbers.
In e-commerce, timing is everything. Anyone who knows about a fee change, a new advertising format or a policy two weeks earlier can act – while others are still having to react.
Written for people who sell.
"I write the newsletter myself – no editorial team, no outsourced copy. Whatever I put in it, we've tested first in real accounts. If something doesn't work, that's in there too."