What's changing at Amazon right now.
Fee changes, new advertising formats, revised policies: Amazon is constantly tweaking details that cost or boost your revenue. We keep an eye on them – and summarise the relevant changes here.
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What this means for your bidding strategy – and where you can shift budget now.
When removals now pay off – and which stock you should sell down first.
Which images are now being rejected – and how to check your range in good time.
Why GEO is now becoming just as important as classic SEO.
Example entries – replaced each month with the latest Amazon changes.
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Conversion optimisation, sales funnel, speed & GEO for AI search.
3 things you can do today.
Open the search terms for your top product in Seller Central. Empty or full of repetition? Then you're giving away rankings – every byte counts.
Check the search term report for your auto campaign: terms with lots of clicks and zero sales belong on the negative list – instant savings.
The "Request a Review" button in Seller Central is policy-compliant and barely used – click it on every order from the last 30 days.
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