PIM in practice.
As soon as you sell on more than one channel, it becomes indispensable: without a PIM you maintain the same detail separately in Amazon, in your shop and on every marketplace – with guaranteed inconsistencies. With a PIM you change it once and all channels follow. In Sellercore the PIM is fully integrated.
We'll explain it to you over the phone – no jargon and no sales pressure.
When a PIM becomes necessary.
As long as you sell on a single channel, Seller Central is enough. As soon as a second channel comes along – your own shop, another marketplace – the trouble starts: every product detail suddenly exists in several places, and with each change the versions drift apart.
A PIM solves this by being the single authoritative source. It holds attributes, descriptions, images, variants, dimensions, commodity codes and channel-specific details. All channels are fed from there.
The second big benefit is quality assurance: a good PIM shows which mandatory fields are still missing for which channel – before a listing gets rejected or goes live incomplete.
What a PIM has to do.
Maintain changes once, push them everywhere.
Amazon, Shopify and Kaufland require different attributes.
Images and videos centrally, in the formats each channel needs.
Manage translations in a structured way per market.
Spot missing mandatory fields before the channel rejects them.
Trace who changed what and when.
Common mistakes.
Using Excel as a PIM. Works up to around fifty products – after that it becomes a source of errors.
Introducing it too late. The migration gets more involved with every additional product and channel.
Maintaining only the copy. Dimensions, commodity codes and dangerous-goods details belong under central management too.
Frequently asked questions about PIM.
When do I need a PIM?
Is a PIM included in Sellercore?
Can I migrate existing data?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.