Brand Registry in practice.
Registration unlocks practically all the important tools: A+ Content, Brand Store, Sponsored Brands, Amazon Vine, Amazon Attribution and – particularly important – effective tools against counterfeiters and unauthorised listing changes. Without Brand Registry you sell on Amazon with the handbrake on.
We'll explain it to you over the phone – no jargon and no sales pressure.
Requirements and process.
For registration you need a registered word or figurative trade mark at a trade mark office recognised by Amazon – for the UK typically the UK IPO, or EUIPO for an EU-wide mark. The trade mark must be held by your seller account or your company.
The process: file the trade mark application (registration takes several months depending on the office), then register in the Brand Registry portal, wait for verification by Amazon, and finally link it to your Seller account.
For some time now, Amazon has in certain cases accepted trade marks that have been applied for but not yet registered, via an accelerated programme. This shortens the waiting time considerably, but is not available in every situation.
What registration unlocks.
Designed product descriptions with images and comparison tables.
Your own shop page on Amazon without third-party advertising.
Ad format with logo and headline above the search results.
Access to the first qualified product reviews.
Measurement of external campaigns and Brand Referral Bonus.
Tools against counterfeiters and unauthorised listing changes.
Common mistakes.
Applying too late. Registering the trade mark takes months – it belongs at the start of your Amazon planning, not the end.
Choosing the wrong trade mark classes. The classes must match the products you actually sell.
Not using your brand protection. Many sellers register and then leave the protection tools unused.
Frequently asked questions about Brand Registry.
What does a trade mark application cost?
How long does registration take?
Do I need a separate trade mark for each marketplace?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.