A+ Content in practice.
The effect is measurable: A+ Content typically boosts the conversion rate, reduces returns (because customers understand better what they're buying) and strengthens your brand presence. Important: text in images isn't read by the algorithm – the keyword work still happens in the title, bullets and Backend.
We'll explain it to you over the phone – no jargon and no sales pressure.
Which modules there are and how to use them.
A+ Content is made up of modular building blocks: image-text combinations in various layouts, comparison tables, banners with text overlays, image galleries and lists. You combine them into a page that appears below the bullet points.
The most effective order follows the buying decision: first a brand banner that builds trust. Then the two or three strongest selling points as image-text modules. After that a comparison table with your own products – it keeps customers within your range rather than with a competitor. Finally, usage tips and brand promises.
The comparison table is the most underrated of all: it answers the question "Which version suits me?" right there on the page and stops customers going back to search to compare.
Rules for effective A+ Content.
Most customers see A+ on their phone – modules stack on top of each other there.
Image captions aren't indexed, so also put key statements as real text.
They're one of the few indexable text fields in the A+ area.
Cross-selling within your own range instead of losing customers to a competitor.
Blurry or squashed images look less credible than no A+ Content at all.
Price claims, guarantee promises and superlatives often lead to rejection.
Common mistakes.
A+ as a wall of text. Modules are designed for image-text combinations, not for running text.
Putting keywords only into the A+. The ranking effect is small – the keyword work happens in the title, bullets and Backend.
The same template for every product. Different products raise different buying objections.
Frequently asked questions about A+ Content.
Do I need a trademark for A+ Content?
How much does A+ Content increase conversion?
How long does approval take?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.