Sponsored Products in practice.
For most sellers they are the entry point into Amazon marketing and require no brand registration. Building them into automatic and manual campaigns is the foundation of every clean account structure: auto campaigns find new search terms, manual campaigns scale the winners.
We'll explain it to you over the phone – no jargon and no sales pressure.
Campaign types and how they work together.
Sponsored Products has two basic types: automatic campaigns, in which Amazon itself selects matching search terms and products, and manual campaigns, in which you set the keywords or target products yourself.
The proven interplay works like a funnel: the auto campaign runs continuously on a moderate budget as a research tool. Whatever converts there moves as an exact keyword into a manual campaign with a higher bid – and is set as negative in the auto campaign so the two don't outbid each other.
With manual campaigns you distinguish Broad Match (wide match, finds variants), Phrase Match (phrase, medium control) and Exact Match (exact, full control). The winners belong in Exact.
A structure that has proven itself.
Permanently active, moderate budget – continuously delivers new search terms.
Scales promising terms and finds long-tail variants.
The confirmed winners with the highest bid.
Ads on competitors' product pages.
Bidding on your own brand so competitors can't grab it.
Keep the exclusions up to date across all campaigns.
Common mistakes.
Switching off the auto campaign. It's the cheapest source of new search terms – it belongs permanently active.
No negative keyword maintenance. Without exclusions, your own campaigns outbid each other.
Changing bids on a daily basis. Every change resets the learning phase.
Frequently asked questions about Sponsored Products.
Do I need a brand for Sponsored Products?
How high should the starting bid be?
How many campaigns do I need?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.