Brand Store in practice.
It's especially valuable as a landing destination for external traffic: send people from Meta or Google to a normal product page and they'll see competitor ads there. In the Brand Store, the customer stays with you. On top of that, the Store Insights dashboard delivers data you don't get on product pages.
We'll explain it to you over the phone – no jargon and no sales pressure.
Structure and a sensible layout.
The Brand Store is built with a drag-and-drop toolkit of ready-made tiles – images, videos, product grids, text blocks. No coding knowledge is needed, but good design is.
A proven structure: a home page that explains the brand and leads into the categories. Then one sub-page per product group. For larger ranges, add a page for bestsellers or new arrivals. It shouldn't go more than three clicks deep.
Especially valuable: the Store Insights. They show traffic sources, dwell time and revenue per page – data you don't get on normal product pages and that's very useful for steering external campaigns.
How to really use the Store.
Direct Meta, Google and newsletter campaigns to the Store rather than to product pages.
A short, memorable address for print, packaging and social media.
The ad format can lead straight into the Store.
Adapt the home page for promotions and holidays.
Which page converts and which gets ignored?
Tiles behave differently on mobile than in the preview.
Common mistakes.
Setting up the Store and forgetting it. An outdated Store with sold-out products damages the brand image.
Too many levels. If it takes three clicks to find a product, you lose the customer before then.
Product grids only. Without a brand story, the Store is just a second search results page.
Frequently asked questions about Brand Store.
Does the Brand Store cost anything?
How many pages can a Store have?
Is a Store worth it with a small range?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.