FBA in practice.
What FBA does not handle: your account, your listings, your advertising, your strategy. This is exactly where it differs fromFBO. You also need to keep an eye on storage fees, which quickly become expensive for slow-moving stock – regularRemissionen are a must.
We'll explain it to you over the phone – no jargon and no sales pressure.
How FBA works in practice.
You register your goods in Seller Central, receive a shipping plan and deliver to the assigned fulfilment centre. From goods-in onwards, Amazon takes over: storage, picking, packing, shipping, customer communication and returns processing.
The key advantage is the Prime badge. Prime customers often filter by it, and Prime offers win the Buybox far more often. For most product categories, FBA is therefore effectively a prerequisite for serious sales.
The costs consist of two blocks: shipping fees per unit sold (by size and weight) and storage fees per cubic metre and month, which rise sharply beyond certain storage periods.
What to watch out for with FBA.
Follow labelling, barcode and carton requirements exactly – otherwise you risk reprocessing fees.
Amazon rates your inventory efficiency. A poor score can lead to storage restrictions.
Goods that sit too long become expensive – check regularly and remove.
Too little stock costs ranking, too much costs storage fees. Weeks of cover per SKU is the right metric to manage by.
Returned goods often end up marked "unsellable" in the warehouse even though they're perfectly fine.
Some products need additional approvals or are excluded from FBA.
Common mistakes.
Starting without a cost calculation. For low-priced or bulky products, FBA quickly eats the entire margin.
Using the warehouse as permanent storage. Amazon isn't a cheap warehouse but an expensive turnover centre.
Ignoring unsellable goods. They cost storage fees without ever generating revenue.
Frequently asked questions about FBA.
What does FBA cost?
Can I combine FBA and FBM?
What happens to damaged goods?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.