FBO in practice.
The difference from FBA: there you get the logistics, but you have to manage the account, optimisation and advertising yourself. With FBO the entire Amazon operation sits with us. Ideal for manufacturers and brands who want a presence on Amazon without building up their own know-how and staff for it.
We'll explain it to you over the phone – no jargon and no sales pressure.
What we specifically take on with FBO.
With Fulfillment by Onfidence we sell your products through our established Seller account. That's the decisive difference from FBA: there you get the logistics, but you have to manage the account, listings, advertising and strategy yourself.
In concrete terms: we create and optimise the listings, produce images and A+ Content, run the ad campaigns via Sellercore, handle customer enquiries and returns, monitor stock and plan replenishment together with you.
You supply the goods – if you like, straight into our Amazon warehouse in Germany – and receive a monthly statement with a transparent breakdown of revenue, costs and payout.
Who FBO is right for.
You know products, we know Amazon – without you having to build up staff.
Running Amazon on the side rarely works. FBO takes the channel completely off your plate.
Try out new products or markets without your own account and setup effort.
You want to reach the UK market without building a structure there.
Sell off remaining stock in an orderly way through an experienced account.
What FBO is not.
Not a sure thing. The product has to be marketable – we'll tell you honestly if we don't see potential.
No loss of control. You still set the price range, brand presentation and range.
Not a one-way street. If you want to take over yourself later, we'll give you the foundations and the resources for it.
Frequently asked questions about FBO.
Which account are the sales run through?
How is billing handled?
Can I switch to my own account later?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.