Amazon Attribution in practice.
Beyond measurement there's a tangible financial benefit: through the Brand Referral Bonus, Amazon refunds part of the sales fee on revenue you've brought to Amazon yourself. That makes external advertising pay off considerably faster.
We'll explain it to you over the phone – no jargon and no sales pressure.
Setup and how it works.
In Amazon Attribution you create a separate tracking link for each campaign, channel and ad. You use this link in your external advertising instead of the normal Amazon URL. Through it, Amazon can tell which clicks come from which channel – and which of them lead to a purchase.
Clicks, detail-page views, add-to-basket actions and purchases are all measured. For the first time this lets you cleanly compare whether a pound spent on Meta or on Google brings more Amazon revenue.
The additional financial benefit is the Brand Referral Bonus: for revenue you bring to Amazon yourself, Amazon refunds part of the sales fee. This means external advertising partly pays for itself.
What to watch out for.
Name campaigns and ad groups consistently, otherwise the analysis becomes useless.
That's the only way to compare which channel really delivers.
It's tied to the use of Attribution links.
Purchases are attributed over a defined time window – that affects the figures.
External traffic to the Brand Store instead of to fiercely contested product pages.
Common mistakes.
Sending external traffic without Attribution. Then the effect can't be measured – and the Brand Referral Bonus is lost.
Using super URLs. They no longer work and put the account at risk. Filter and store URLs are the clean way.
Looking only at the last click. The path to purchase has several stages.
Frequently asked questions about Amazon Attribution.
Does Amazon Attribution cost anything?
Do I need Brand Registry?
How high is the Brand Referral Bonus?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.